For the last two years, the Culture Tsar has lived as a subsection on www.benjaminsperduto.com. The move made a fair bit of sense at that point because the original Culture Tsar website, which was hosted on a free BlogSpot account, was getting a bit long in the tooth.
In the time since then, however, more sections were added to the site, which increasingly muddled its identity and turned it into a bit of a grab bag of content and promotion. It became a chore to distinguish what should be a Culture Tsar post and what should be an author post.
If there’s one thing that will kill your marketing and promotional efforts, it’s unclear messaging.
That’s why the decision was ultimately made to split the Culture Tsar off into its own website once more. While there’s not a firm plan in place for the future of this site, whatever ultimately becomes of the Culture Tsar brand will play out here. Over the next few weeks, expect to see some old content migrate over to this site.
So sign up for the email newsletter for the latest updates and happenings. The Culture Tsar has always presented a number of interesting opportunities and hopefully spinning it out into its own space once more will allow exciting new ideas to develop.